innomatch niedersachsen is an innovative website and modern matchmaking platform of the state initiative startup.niedersachsen. The goal is to bring together startups, investors, companies and research institutions. Exciting cooperations shall be promoted and valuable experience knowledge shall be exchanged effectively. The platform is intended to provide the ultimate tool for networking and exchange between the dynamic players of the startup scene.
My task in the project was to develop a catchy and fitting logo for the platform. It was important to express the values of the project such as networking, innovation and cooperation. Bringing these many factors under one roof while being visually appealing was the challenge here. Since the logo was to be used in various application areas, it was also a challenge to design a simple and appealing symbol with recognition value. In the process, I worked closely with the team at startup niedersachsen, taking feedback and developing various concepts to create a memorable and professional logo.
My final thought is that this project has shown me once again through its impact how important it is to have a professional logo. It’s important to project a great image to the outside world in order to convince prospective customers of your project. It is the first thing people see, the external appearance.
